About Foxfire MedTechÂ
At Foxfire MedTech we help medical-device teams cross the second “Valley of Death”, the treacherous post-launch phase where 70 % of products stall. Through advanced, Free, step-by-step training and a paid supportive community, we teach you to build high-performing distributor networks, stay compliant, and scale revenue in a regulated, fast-moving market.
Contact UsMeet our MedTech Founder
Marcel G. Haan MBA/Bsc
Thirty-plus years in MedTech have taken Marcel from R&D benches to boardrooms. He has led projects in QA/QC, regulatory affairs (ISO 13485, MDR, IVDR), operations, logistics, sales, and full supply-chain management, and he serves as PRRC for multiple manufacturers. Today, Marcel channels that end-to-end know-how into one passion:
helping growth-stage MedTech companies build bullet-proof commercial systems.
+31 6 5252 6940
marcel{at}foxfire-medtech{.com}
Our origin story
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In 2023, after auditing a Dutch device maker, Marcel spotted glaring gaps in their distributor process. The GM shrugged, previous consultants had burned cash without moving the needle. So Marcel wrote a no-fluff playbook instead of a report. That single guide morphed into six detailed modules and, ultimately, Foxfire MedTech BV.
Early feedback was clear: busy executives don’t have time to sift through PDFs. They need guided implementation and support. That insight shaped everything we do today.
What We Offer
Foxfire Masterclass (Free)
Six on-demand modules covering:
- Prospecting
- Due diligence
- Onboarding
- GTM strategy
- Monitoring
- Partner support
Foxfire Medtech Mastermind (Paid)
- Live, bi-weekly strategy calls with Marcel
- Weekly implementation trainings & deal-desk hot seats
- Private community of MedTech CEOs & founders
- Accountability scorecards and expert guest sessions
The First Valley of Death
About 80% of start-ups never reach market readiness.
The Second Valley
70% of launched products fail to scale and fold within five years.
Foxfire MedTech exists to pull companies safely through the second valley by systemizing their commercial engine.
Why Foxfire?
Our mission is to support medical device companies that have cleared the first “valley of death” by helping them avoid the pitfalls of the second. We are dedicated to equipping these companies with the tools and processes to streamline sales, increase efficiency, and thrive commercially.
That’s why we established the Foxfire Academy and launched ourÂ
Free Masterclass: Medical Device Distribution. Â
Ready to Transform Your MedTech Strategy?
Join MedTech professionals who have taken control of their distribution strategy and achieved measurable growth.
Start with the free Masterclass, then step into the Mastermind when you’re serious about scale.
ACCESS FREE MASTERCLASS